The Single Most Important Concept In Making More Money (Finish)

Bill Gates. Warren Buffett. Steve Jobs. The Google Guys.

What do they all have in common?

Ok, they are all rich. We know that. What else?

They're all smart? Also true, but less important than you might think. Plus, they are all smart in different ways.

So what is it?

It's simple: they all understand the importance of ownership.

In the end, it all comes down to how much stuff you own. If you are an owner, you control the cash flow. If you aren't, well…you don't.

It doesn't matter if you're the most kicka$$ employee in the world. It doesn't matter if you have amazing skills, or a unique knowledge base. You're never going to get rich just because you know how to do stuff.

Unless, of course, you are doing it for yourself.

So why don't more people own stuff of value? Why do most people just work for others their whole lives?

Here's the thing: ownership requires effort. In order to own something of value, you have to make an investment.

This investment isn't just money. It can involve your time, or even your personal brand.

It's not an easy path. Over the past few years, I've been lucky enough to meet many successful business people – dating coaches, best-selling authors, and even billionaires. All of them have said that there were points where they thought they were going to fail, and all their effort had been for nothing.

But if you do it right, it's all worth it. Trust me, there's no better feeling in the world knowing that no matter what I do or where I go, I have a stream of cash flow coming in to help pay the bills.

That stream of cash flow is all mine. I own it. No one can "fire" me and take it away. No one except me. And I plan to keep on growing it over time.

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