Displaying posts categorized under

Personal Branding

Using A Platform To Throw Parties For Free

Last week, I wrote up a post on Tim Ferriss' new book, the Four Hour Body. As I mentioned, everything about the book screams national bestseller.  Today, I opened my Google Reader to yet another reason why the Four Hour Body will sell a million copies. On the Four Hour Workweek Blog, Tim had written up [...]

Making More Money By Playing to Your Strengths

I’ve been doing college counseling off-and-on for several years now, helping high-schoolers and parents navigate the difficult applications process. I recently met with the family of a high school freshman who asked a very common question: what is more important – being really well rounded or having a few key strengths? Well, having both is [...]

Why “The Four Hour Body” Will Sell A Million Copies

Ever since The Four Hour Workweek hit the top of the New York Times Bestseller list in 2007, hundreds of thousands of readers have eagerly anticipated the arrival of Tim Ferriss' next book. More than 40 months later, Ferriss finally announced that his second book, "The Four Hour Body," will hit bookshelves in December of [...]

BlogWorld 2010: A Lesson In Personal Branding

Last week, I was lucky enough to attend BlogWorld in Las Vegas. Overall, the event was a blast. I met a ton of fantastic bloggers, drank a lot of great scotch (courtesy of McCallan), and sang Karaoke with a live band in front of hundreds of people. I even got to enjoy a free helicopter [...]

Brand “You” – How to Develop Your Personal Brand

Every year, BusinessWeek and InterBrand collaborate on a survey of the Top 100 Most Valuable Brands in the world. As expected, big companies like Google, IBM, Microsoft, McDonalds, and Coca-Coca routinely top the list. What astonished me was the total estimated value of these brands: $2,000,000,000,000. That’s two trillion dollars And that’s just the value [...]

How To Define Your Value in Business: The Four Pillars

Value. It’s a word we throw around a lot in business. In any job interview, in any negotiation, the central question is always “how is this deal going to add value to me?” But what exactly is value?  Is it just about immediate financial results, or does it include intangibles as well? What are those [...]