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Marketing

Using A Platform To Throw Parties For Free

Last week, I wrote up a post on Tim Ferriss' new book, the Four Hour Body. As I mentioned, everything about the book screams national bestseller.  Today, I opened my Google Reader to yet another reason why the Four Hour Body will sell a million copies. On the Four Hour Workweek Blog, Tim had written up [...]

Why “The Four Hour Body” Will Sell A Million Copies

Ever since The Four Hour Workweek hit the top of the New York Times Bestseller list in 2007, hundreds of thousands of readers have eagerly anticipated the arrival of Tim Ferriss' next book. More than 40 months later, Ferriss finally announced that his second book, "The Four Hour Body," will hit bookshelves in December of [...]

How to Build An Army of Profitable Salespeople Without Paying A Single Dollar in Salary

That’s right. You read the title correctly. Last year, I was in Santiago, Chile exploring a business venture. One night, I decided to check out a local pub.  I grabbed a seat at the bar and started up a conversation with the guy sitting next to me. In his own words, he was a “health [...]

BlogWorld 2010: A Lesson In Personal Branding

Last week, I was lucky enough to attend BlogWorld in Las Vegas. Overall, the event was a blast. I met a ton of fantastic bloggers, drank a lot of great scotch (courtesy of McCallan), and sang Karaoke with a live band in front of hundreds of people. I even got to enjoy a free helicopter [...]

How Ramit Sethi Will Make Millions From The Earn1K

(note to Ramit: If you read this, I invite you to post a detailed response in the comments) This year, Ramit Sethi at I Will Teach You To Be Rich launched a high-end information product called the Earn 1K. The basic idea is a detailed, step-by-step guide explaining exactly how you can earn your first [...]

Sit Back, Relax, and Watch The Money Roll In (Finish)

Passive income. Ah, those two magical words that sound so sweet, and yet are so hard to achieve… Passive income is everyone’s dream scenario. We are free to pursue our life’s passions – whether that is traveling the world, pursuing a hobby, or spending time with our family – while money continues to roll in [...]

Generate More Buzz By Being Vague: The Power Of The “WTF Effect” (Finish)

Have you ever seen something – a book title perhaps, or a name of a new artist, and said “WTF?” I have. It happens all the time. And guess what? It works. We are trained to think that clarity is a good thing. But in reality, being vague is what generates initial buzz. Take a [...]