Several decades ago, a dog food company held an internal sales conference. First, the advertising director presented an exciting new media campaign. Then, the director of marketing explained his new go-to-customer strategy that would “change the industry.” Finally, the sales director got up and excitedly talked about how their sales team was the best in [...]
Viral content is powerful stuff. If you have an army of people promoting your offering, you don’t have to spend nearly as much money on marketing. You get free awareness, which in turn boosts your profit margin. But creating viral content isn’t easy. After all, there’s so much good quality material available, so your content [...]
Mystery. Ross Jeffries. Neil Strauss. David DeAngelo. Are any of these names familiar? If so, you’ve probably read The Game. The Game is a book by Neil Strauss about pick-up artists, a group of men who claim to have “learnt the art of seducing any woman.” The guys featured in the book are ordinary in [...]
This is part of my “best of the best” series, where I link to outstanding resources from authorities on a specific money-making topic. If you have any resources or ideas for future posts, don’t hesitate to contact me. Since I started this blog, I have gotten a lot of questions about search engine optimization. This [...]
I love my Snuggie! Seriously. It's really comfortable. If you don't have one, I highly recommend it. But what's more interesting to me is the fact that it has sold more than $100 million since launching nearly three years ago. This begs a simple question: what are they doing right? The Product The Snuggie is [...]
Want to know how you can build a huge following for your blog or website within just a few months? I recently had the privilege of interviewing The Blog Tyrant, who owns a successful network of blogs and websites that make him a full-time income. Unlike most bloggers, The Blog Tyrant keeps his own identity a [...]
(note: I do not receive any money from Dean Graziosi as a result of this post) A few nights ago, I was flipping channels on my television when I stumbled upon an “informational program” about how to make money from real estate investing. The “show” was hosted by Dean Graziosi, a self-made millionaire who has [...]
A few weeks ago, I was lucky enough to interview John DeSouza, CEO of online health community Medhelp. Medhelp is an amazing online success story; with more than 11,000,000 unique visitors per month, it is one of the most visited sites on the internet and a powerhouse in the medical answers space. It also generates millions [...]
As many of you know, search engine optimization (or SEO) has been a big business focus for me. I’ve built a portfolio of niche websites and also worked in SEO for larger businesses, and have seen a ton of data on what works and what does not. In the last few years, the world of [...]
I recently made a donation through DonorsChoose, a wonderful nonprofit that allows public schools to raise money for high school projects. Here’s how it works: teachers at public schools (usually in underprivileged areas) make requests on the site for projects they want to do but don’t have funds available. Donors can browse the list of [...]
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