Displaying posts categorized under

Marketing

Harsh Realities Of Business

Sexy Businesses Aren’t Actually That Sexy Five years ago, a small social network called Facebook started to gain a lot of traction. Around the same time, MySpace was sold to News Corporation for nearly $600 million. All of a sudden, lots of entrepreneurs and investors were pouring their time and money into social networking. After [...]

Ways To Increase Your Powers Of Persuasion

The six ways of increasing your influence – from Robert Cialdini's classic book Influence: The Power Of Persuasion. Reciprocation. People have a natural sense of “fairness” – if I receive something from someone, I should repay them in some capacity. This makes it harder for people to say “no” to a request after they have [...]

Focus on Solving Real Problems: A Dog Food Story

Several decades ago, a dog food company held an internal sales conference. First, the advertising director presented an exciting new media campaign. Then, the director of marketing explained his new go-to-customer strategy that would “change the industry.” Finally, the sales director got up and excitedly talked about how their sales team was the best in [...]

Make More Money By Creating Awesome Viral Content

Viral content is powerful stuff. If you have an army of people promoting your offering, you don’t have to spend nearly as much money on marketing. You get free awareness, which in turn boosts your profit margin. But creating viral content isn’t easy. After all, there’s so much good quality material available, so your content [...]

How Regular Guys Make Millions By Dating Supermodels

Mystery. Ross Jeffries. Neil Strauss. David DeAngelo. Are any of these names familiar? If so, you’ve probably read The Game. The Game is a book by Neil Strauss about pick-up artists, a group of men who claim to have “learnt the art of seducing any woman.” The guys featured in the book are ordinary in [...]

Learn Search Engine Optimization From The Best of the Best

This is part of my “best of the best” series, where I link to outstanding resources from authorities on a specific money-making topic. If you have any resources or ideas for future posts, don’t hesitate to contact me. Since I started this blog, I have gotten a lot of questions about search engine optimization. This [...]

How To Make $100 Million Selling A Blanket With Sleeves

I love my Snuggie! Seriously. It's really comfortable. If you don't have one, I highly recommend it. But what's more interesting to me is the fact that it has sold more than $100 million since launching nearly three years ago. This begs a simple question: what are they doing right? The Product The Snuggie is [...]

How To Build Viral Content: Interview With The Blog Tyrant

Want to know how you can build a huge following for your blog or website within just a few months? I recently had the privilege of interviewing The Blog Tyrant, who owns a successful network of blogs and websites that make him a full-time income.  Unlike most bloggers, The Blog Tyrant keeps his own identity a [...]

Dean Graziosi and the Power of the Infomercial

(note: I do not receive any money from Dean Graziosi as a result of this post) A few nights ago, I was flipping channels on my television when I stumbled upon an “informational program” about how to make money from real estate investing. The “show” was hosted by Dean Graziosi, a self-made millionaire who has [...]

How MedHelp Attracts 11 Million Visitors Each Month

A few weeks ago, I was lucky enough to interview John DeSouza, CEO of online health community Medhelp. Medhelp is an amazing online success story; with more than 11,000,000 unique visitors per month, it is one of the most visited sites on the internet and a powerhouse in the medical answers space. It also generates millions [...]