Displaying the most recent of 16 posts written by

Vik

Brand “You” – How to Develop Your Personal Brand

Every year, BusinessWeek and InterBrand collaborate on a survey of the Top 100 Most Valuable Brands in the world. As expected, big companies like Google, IBM, Microsoft, McDonalds, and Coca-Coca routinely top the list. What astonished me was the total estimated value of these brands: $2,000,000,000,000. That’s two trillion dollars And that’s just the value [...]

How To Define Your Value in Business: The Four Pillars

Value. It’s a word we throw around a lot in business. In any job interview, in any negotiation, the central question is always “how is this deal going to add value to me?” But what exactly is value?  Is it just about immediate financial results, or does it include intangibles as well? What are those [...]

Three Great Tips to Save Time…Starting Now

Ahhhhh….too much to do, not enough time! How often have you said this to yourself in the last year? It’s true: our time is our most valuable asset, and there’s never enough of it to go around. More time = More money. With that in mind, here are three tips to help you save more [...]

I’d Do It, But…

“I’d do it, but….” How many times have you said these four words before? I personally say them all the time – way more often than I should. When we say things like this, we’re setting up psychological barriers. We want to accomplish or change something in our lives, but are having trouble putting in [...]

How Sunk Costs Can Leave Us Broke And Miserable

A few weeks ago, I was planning on going to a rock concert with a few of my friends. One of my favorite bands was playing and I bought the tickets more than six months in advance. I was really excited…until I got a fever the day of the show. At first, I was angry. [...]

Get To The Point

A few weeks ago, I got an angry call from my friend. He was ranting about how he’d wasted 10 hours with this realtor who kept showing him houses that he didn’t like or were outside his price range. After he was done, I asked a simple question: “Why didn’t you just TELL him the [...]